10% off Neuromarketing World Forum tickets

DMA Members get 10% off tickets for the Neuromarketing World Forum conference, taking place at County Hall in London on 29-31 March, featuring Rory Sutherland, head of the Crossmodal Research Laboratory at Oxford University Professor Charles Spence, and brands including Coca-Cola, Hershey, Nielsen, Heineken, Facebook and more

Join the The Neuromarketing World Forum in London on 29-31 March but with 10% off.

This annual gathering brings together those with an interest in neuromarketing and behavioural economics from around the world and those working for brands, agencies, and market research and consumer insight companies.

Previous gathering have taken place in Amsterdam, São Paulo, New York, Barcelona and Dubai.

Keynote speakers will share the latest consumer insights, including:

• Rory Sutherland (vice chairman, Ogilvy & Mather)
• Professor Charles Spence (head of Oxford University's Crossmodal Research Laboratory, part of its Department of Experimental Psychology)
• Naomi Grewal (manager – north American consumer insights, Facebook)
• Andy Smith – (director of US consumer insights, Hershey’s)
• Sjoerd Koornstra (global CMI planner at Heineken International)
• Adam Palenicek (senior insights manager – Western Europe, Coca-Cola)
• Ricardo Esturaro (chief marketing officer, Brazilian TV network Globo TV)
• Hilke Plassmann (associate professor of marketing, INSEAD)

DMA Members can attend, but for 10% off the listed price, using the code DiscDMA10 when you sign up.

The use of neuroscience in marketing has evolved considerably over the past decade.

Many of the world's biggest brands use it, from new product development concept testing, ad testing, to packaging design or shopper / activation projects.

Previously the domain of governments and universities, agencies are now using these techniques, giving deeper insights and a competitive creative advantage.

Reduced costs and rapid turnaround times mean such techniques are now available for your business.

The Neuromarketing World Forum showcases the latest thinking and practical perspectives on neuromarketing today.