DMA - Data & Marketing Association

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DMA launches TPS Protect app

The new app for Android and Apple devices allows consumers to see whether an incoming call might be from a nuisance or scam caller, enabling them to then decide if they want to answer or not.
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New Data Protection Bill will strengthen UK data protection law

The GDPR will be implemented in the UK with the new Data Protection Bill
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DMA Committees and Councils

Discover the structure of the DMA with this downloadable guide to how our community is led by our Committees and Councils
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Insourcing or outsourcing social media customer services: Do you have the legal expertise to keep it in-house?

The DMA Social Media Council provides advice for brands to solve their biggest customer engagement dilemma.
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Autistic Spectrum Conditions in the Workplace

A look into the benefits hiring an individual with autism has for your company including the adjustments you might need to make.
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The ICO, pragmatic enforcement and the GDPR

New research reveals relatively low average fines issued by the ICO, and as the GDPR looms, can we expect the ICO to help drive organisations to change, rather than just punish?
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Breaking up with advertising

The letter breaking up with advertising, how the Gray Lady's troubles come despite its purple patch, how to write that book inside you, another new agency model, and on being Ronald McDonald - more people have walked on the moon
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DMA insight: How to win trust and loyalty

How can your business meet consumers’ demands while building trust and loyalty? This infographic explores the changing face of brand loyalty, by the DMA and Foresight Factory. Read the full report, Customer Engagement 2017: How to Win Trust and Loyalty for the full loyalty lowdown.
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Can an agency ever really GET my brand as well as me?

The DMA Social Media Council provides advice for brands to solve their biggest customer engagement dilemma.  
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