25 Jan 2021
DMA Insight: Channel Challenges Between Generations
How do different generations of consumers trust the marketing they receive through different channels? The latest DMA analysis of its customer engagement data reveals the key differences between generational groups. Read on to find out what brands need to know.
22 Jan 2021
Your Call Is Important to Us: A Podcast Series
The DMA Contact Centre Council have launched their new expert-led podcast series, designed to help improve call centre performances and customer service experiences, with interviews, talks, fads, tales of triumphs and debates and more.
22 Jan 2021
Regulation Hub Update - January 2021
DMA Contact Centre Council meet every month to actively seek to identify, reinforce, share, and shape best practice. Find their regulation update here.
19 Jan 2021
Salesforce Datorama: The Future of Financial Services - The Trends That Will Shape 2021 (and Beyond)
Join Mark Evans from Direct Line Group and other experts from the DMA and Datorama as they dissect the trends impacting financial service brands through 2021 and beyond.
18 Jan 2021
Creative Diversity #1: Tips and Resources for Female Creatives
We've launched our Creative Diversity series, and our first interview features writer and business entrepreneur Nicci Talbot. Find out how she's helping to build the profiles and businesses of female creatives, and download our PDF packed with tips and resources.
18 Jan 2021
DMA Insight: Education and Leadership Required to Tackle Challenges
2020 will be remembered for the myriad challenges it has thrown at us all. When we asked marketers about the key challenges facing the data and marketing industry in the coming years, diversity, inclusion and a need to build more ethical approaches to data were mentioned as key issues.
15 Jan 2021
DMA Email Council: Advice to Further a Career in Email Marketing
Advice from the DMA’s Email Council on how to advance your career in email marketing, featuring insights from Royal Society for the Protection of Birds (RSPB), Nadworks, Validity Inc., Pure360 and Focus Marketing.
15 Jan 2021
The DMA Partners with Race Equality Matters
The DMA is committed to driving greater diversity and inclusion in the UK data and marketing industry, and we’ve partnered with Race Equality Matters (REM) to help push our initiatives forward.
14 Jan 2021
Business Trends and Pressures in 2021: Insights from an Applied Futurist
As part of DMA North's regional content, guest contributor Tom Cheesewright, Applied Futurist, gives his insights on what he expects from the year ahead, including extended adolescence, an increase in automation, and a rise in freelance work.