09 May 2013
Are high open rates holding you back?
Our findings last month on the Obama campaign caused a lot of debate but the bare facts of our analysis still stand – had Obama’s team optimized for improved open rates, their send volumes would have dropped and their all-important donations would have followed.
09 May 2013
Campaigns we like: Etsy
For those of you who have not been introduced to Etsy as yet, it is a marketplace. However, Etsy is more than a marketplace – as Etsy says: “we're a community of artists, creators, collectors, thinkers and doers.” The theme of being a community is apparent within all of its communications....08 May 2013
Avoid these mistaken mobile email head-first tactics
If you haven’t looked at all your marketing messages on the small screen, now is the time to do so. Mobile email is hot, and not in the sense of a hype, but in the sense that you need to take it into account. Otherwise you will lose revenue. E-mail is shifting from a pure desktop orientated task...
01 May 2013
âAll marketing is directâ says Harper Reed
Marketers need to create genuine communities if they are going to talk with people one to one in a very real way, Harper Reed, chief technology officer of Barack Obama’s 2012 re-election campaign, told delegates at the DMA Technology Summit on 30 April 2013.
29 Apr 2013
EU watchdog turns its attention to privacy policies and data notices
UK businesses need to take a long, hard look at their data collection notices and privacy policies to ensure they comply with EU data protection laws, an EU privacy watchdog warns. Vague and general phrases such as "improving users' experience", "marketing purposes", and "IT security purposes"...
29 Apr 2013
PI referral fee ban hits marketing and data industry
The personal injury (PI) referral fee ban, which came into effect on 1 April 2013, has hit claims management companies (CMC) and businesses that provide these firms with data. There was a sharp increase in the number of CMCs closing down in the first three months of 2013, hardly surprising...29 Apr 2013
EU data protection reform: business interests gain ground over marketing consent
Commercial interests appear to be gaining ground in EU data protection reform negotiations. Justice Commissioner, Viviane Reding, has confirmed that under the draft Data Protection Regulation businesses can use the ‘legitimate interest’ ground to process personal information for direct...29 Apr 2013
EU launches legal action against Google over privacy policy
Google faces legal action from six European national data protection authorities (DPAs) over its failure to change its privacy policy. The threat comes as a four-month deadline to change Google’s privacy policy expires. On 2 April 2013, the DPAs of France, Germany, Italy, Holland, Spain and UK...29 Apr 2013