24 Apr 2013
Conversational marketing: The art of conversation
In an age of the consumer, mass communication and consumption of disposable information, marketers face the challenge of offering consumers a unique, engaging dialogue. As the way we interact with each other changes, it poses the question, have we lost the art of conversation? With the...11 Apr 2013
Email & social media: strange or familiar bedfellows?
Email and social media marketing are not often considered together, but the two are similar in many ways in practice. Particularly if they’re considered as customer communications techniques aimed at increasing sales and advocacy from existing customers. Of course, there are other aspects of...10 Apr 2013
Is âlean marketingâ a pipedream?
You’d have to be kidnapped and isolated on a desert island or live a media reclusive life not to be aware we are living through a massive global ‘correction’. A collision of financial, supply and demand, shifting superpower and technology dynamics, occasionally exacerbated by natural disasters,...02 Apr 2013
Digital consumers in a digital age
The internet has become an integral part of so many activities – whether that is paying bills, booking holidays, shopping or even finding love – and its use is only continuing to grow.
26 Mar 2013
Did you miss SXSW? No matter, Harper Reedâs coming to London town
He’s the former hacker turned tech engineer who made a name for himself building a huge data platform for Obama’s 2012 re-election campaign. Since then he’s been in demand on the international circuit talking about how he worked out how to get Obama to speak one-to-one with tens of millions of...
25 Mar 2013
Information rights in the spotlight
The Information Commissioner's Office (ICO) has announced its corporate plan for the next three years (2013-16) and information rights is very much in the spotlight.25 Mar 2013
EU edges towards risk-based data protection
The European Commission seems to favour a more risk-based approach to data protection, following lobbying from at least nine countries, including the UK, Germany, Sweden and Belgium. This would mean that organisations dealing with sensitive personal data (health records, for instance) would be...
25 Mar 2013
MPs get tough on nuisance calls
MPs are urging businesses to tackle the issue of unwanted marketing calls voluntarily to avoid further legislation. This warning comes as the Information Commissioner's Office (ICO) issued a £90,000 penalty notice on one Glasgow firm, the first ever for this kind of breach. The ICO also reveals...
25 Mar 2013