21 Jun 2013
ICO publicises its concerns over EU data reforms
The Information Commissioner’s Office (ICO) has published on its website a letter to Chris Grayling, the Secretary of State for Justice, warning that unless significant additional resources are made available, the ICO will not be able to do its job effectively when the draft Data Protection...
19 Jun 2013
Dove banner ad that shows it pays to be vigilant
There’s been considerable press interest of late in ‘complacent’ banner ad placement. The main focus of media and public ire has been the serving up of banners on tasteless pages on Facebook that promote domestic abuse. But as has been widely acknowledged, this is just the tip of the...
18 Jun 2013
Context marketing vs content marketing
Content may be king, but context is beginning to challenge that in 2013. From the digital technology we use to the personal data we submit, marketers can harness this information and marry it to smart digital solutions to create contextual media that delivers consumers the perfect message at...14 Jun 2013
Three reasons why I keep direct mail to inspire my work
As I’m a copywriter, I think receiving direct mail is truly fantastic. I suggest grabbing it all up and keeping it. Other than life insurance and PG Tips 2-4-1 promotions, here are three reasons why I use direct mail I receive to inspire my work...
13 Jun 2013
Staff use of social media policy â legal dimension
I am a member of your staff. But… I probably have a Facebook account, or an account on some other social network. I might also be a blogger; perhaps even someone who uses Twitter or one of many online products, apps or services that help me publish my opinions, organise my life, and store...
12 Jun 2013
Five tips on using brand journalism in your content marketing
The brand journalist is a very different breed to the copywriter or PR. Their job isn’t to overtly sell a product or put a positive spin on a story, but to bring an air of authenticity and objectivity to a brand’s content. Well, that’s the idea anyway. Done well, brand journalism can create a...06 Jun 2013
Three ways in which Facebook can improve your copywriting
Facebook is grammar’s Gomorrah. Everything that could go wrong for the written word goes wrong there. But it has made me a better writer, and it can easily do the same for you.03 Jun 2013
NOT IN MY NAME: Cokeâs personalised bottles leave a bad taste
I’m afraid the Coke personalised bottle campaign literally isn’t for me. I was fine with it until I grabbed a bottle today. Aaron. I was drinking Aaron’s Coke.29 May 2013