29 Aug 2013
British Airways delivers an appetising Taste of London brand experience
In June, members of the DMA’s Brand Activation Council paid a visit to a Taste of London – the capital’s biggest annual festival of food – to find what kind of experience some of the world’s biggest brands offer to consumers. Here’s part 1 of their...28 Aug 2013
Customer insight from Big Data: why marketers must educate their colleagues and clients
It seems ridiculous to say it but adding three letters (B, I and G) before the word ‘data’ has left marketers up and down the country scratching their heads. If the level of discussion in the media wasn’t enough to convince you, then a recent study from Tagman and Marketing Finder has confirmed...28 Aug 2013
How to guide: find the right direct marketing agency
It is in everyone’s interests that high pitching standards are maintained within the direct marketing industry in order to ensure successful partnership selections; within a reasonable time and cost framework. Industry research shows that most clients and agencies conduct themselves with a high...
22 Aug 2013
Rethink marketing: the myth of channel substitution
As more and more of our day-to-day world goes online, we still relish and prize physical experiences, whether that’s an actual conversation with another person, the feel of a new book, or struggling to get the plastic wrapper off a new CD (!). This is just as true for marketing...
22 Aug 2013
Turning complaints into customers
Negative reviews are a fact of life. Here are 4 reasons why brands should welcome online criticism...21 Aug 2013
5 steps to more usable web links
What are the rules for using web links? How can we make them perform better? As a set of guidelines to help improve the usability of your links, I’ve dug through some research on the topic and added my own thoughts.16 Aug 2013
Marketing to oldsters. 5 reasons why old age ainât what it used to be
To be over 45 (or 50, or whatever artificial age barrier we choose) is to be increasingly hard to stereotype. What it means to be older has changed, for all sorts of reasons. Complexity and diversity rule. We call this ‘age disruption’.15 Aug 2013
How a small pink purse created a big HSBC advocate
I found a purse in the road, a small pink purse – a child’s? No, not a child’s, but a mummy’s purse. House keys attached. PANIC. Tesco ClubCard number attached. Inside was about £200 freshly withdrawn cash DOUBLE PANIC , four library cards, a photo, some crumpled paper with ‘Roger The...14 Aug 2013