09 Aug 2013
Using powerful CRM to change brand perception
Everyone knows that customer relationship marketing is demonstrably brilliant when it comes to driving changes in behaviour. I say that, though not many brands appear to use it that way. Most so-called ‘CRM’ delivers content based purely around relevance as described by relatively...08 Aug 2013
Tabbed Inboxes: What It Means for Email Marketers
I read an article recently by Weightwatchers that 7 out of 10 Britons spend 20 hours a day seated or lying down (I must remember to go to the gym tonight) and according to SAP, 24 billion devices will be connected to the internet by 2020.
07 Aug 2013
Celebs, Brands and Fake Fans: does anybody care?
My initial reaction to Channel 4′s Dispatches programme Celebs, Brands and Fake Fans the other night was ‘so what’s new’? Are Channel 4 journalists really surprised that brands give celebrities free stuff in the hope that they’ll influence their fans? It’s been going on in magazines for years –...06 Aug 2013
Testing? Forget it at your peril!
Have you noticed just how overwhelming it is? The noise is loud, really loud! The volume is set to ‘rock’ and the music is booming from the e-mail marketing tent. Where’s my invite? Where’s the party? I’m a big music fan, but today I’m not talking about Glastonbury or a cool party in the park....02 Aug 2013
Marketing to staycationers this summer
We all look forward to our summer holidays, don’t we? A nice city trip to mainland Europe, a warm beach resort in Spain or even just spending time with the family in the UK all sound nice. But with the current economic climate, can we still afford the same holidays as a couple of years ago?01 Aug 2013
7 ways to ensure successful A/B email testing
Before I launch into my 7 tips to ensure successful A/B testing in email marketing, here’s a quick definition for those of you not familiar with the term...
30 Jul 2013
ICO orders Google to change its privacy policy
The ICO has given Google until 20 September to change its privacy policy. The ICO wrote to the search engine giant on 4 July warning that it could take formal enforcement action if Google did not act. The ICO confirms in its letter that Google’s updated privacy policy raises serious questions...30 Jul 2013
Infographic - Mobile and customer loyalty
Our second in this two-part mobile consumer research shows that consumers are happy to receive loyalty initiatives via mobile channels from brands they use and the big opportunities that are out there for marketers to make the most of this medium.
30 Jul 2013