21 Oct 2013
Managing your Sender Reputation
Over the last decade or so, marketers have faced many challenges with deliverability (getting emails delivered to the inbox). Today, the most important factor associated with successful email delivery is entirely in your hands! As a marketer there are many different factors that you need to be...
18 Oct 2013
Telekinetic Coffee Shop: great marketing or downright dangerous?
Spoiler alert! If you haven’t seen the Telekinetic Coffee Shop YouTube video that’s been doing the rounds this week yet, and don’t want me to ruin it for you, watch it before you read on.17 Oct 2013
Member ContentEmail tracking report 2013
Most people (69%) have more than one email address, with an average of around 2.4 accounts/user. This is very similar to the result from the 2012 survey (2.5 accounts/user)
17 Oct 2013
Infographic - Email tracking report 2013
The annual Email tracking report jointly commissioned by the DMA, fast.MAP and alchemy Worx provides valuable insight into what consumers think of the marketing emails they receive, the content they prefer, what captures their attention and what turns them off.
16 Oct 2013
What email marketers can learn from newspaper headlines
Many years ago I was chatting with a newspaper editor about how he picked the ‘splash’ (lead story) in each edition. His response offered as good a definition of relevance as any I’ve heard, and one that works equally well for email marketing.15 Oct 2013
Draft DP Regulation could signal the end of free online content
At this Summer’s Marketing Week Live in Olympia I, along with my CMO, warned an audience of marketers that personalisation was hanging very much in the balance. The draft Data Protection Regulation, if it eventually makes it on to the EU statute books, could well have the effect of greatly...
12 Oct 2013
EU data protection reform could be delayed until 2015
The draft Data Protection Regulation may not complete its passage through the EU legislative process until early 2015, in which case it would not come into force until early 2017. The possible delay follows the conclusions of a summit meeting of the heads of Government of the EU Member States on...10 Oct 2013
The rise of the social farmer
I don’t know about you but farming and social media isn’t an obvious pairing in my mind. And yet a growing number of media-savvy farmers are setting up Twitter and Facebook accounts to promote their business, connect with customers and each other.08 Oct 2013
Member ContentNational email benchmarking report H2 2012
Email marketing finds itself in an unusual position. For the first time in recent history, the industry is not obliged to defend itself from accusations that the channel has become outdated in a multichannel digital world. On the contrary, newer channels like social media are now increasingly...