11 Feb 2014
Member ContentInserts and third-party inserts industry report H1 2013
The DMA Inserts Council monitors insert volumes across all major UK magazines, newspapers and, from 2011, third-party mailings (see the separate Third-party inserts industry report on the DMA website). The monitor is a useful tool used by media owners, media agencies and clients to gauge trends...
06 Feb 2014
Member ContentIs the future of public sector communications with residents, offline, online, or both? â Part 1
In recent years, public spending cuts have forced local and county councils to review their communications strategy to residents. The door to door distribution of a council magazine or newspaper for many years formed the cornerstone of local authority strategies, but in recent years such...06 Feb 2014
Member ContentIs the future of public sector communications with residents, offline, online, or both? â Part 2
Part 2 of a 2-part blog on print and online communication from local and county councils The DMA Door Drop Committee commissioned research in November 2013 to determine the extent of the gap in understanding between householders and local and county council marketers in terms of how they want...
05 Feb 2014
Email marketing ROI goes up a gear thanks to better targeting
Interesting findings from this year’s DMA National client email report, sponsored by Alchemy Worx, – ROI rocketed in 2013 and marketers are predicting budget rises in 2014 for the marketing channel.30 Jan 2014
What AI means for marketers and the user experience
Artificial intelligence (AI) is becoming more commonplace and achievable, even within modest marketing budgets. But as AI slowly takes over, how do people feel about this ‘new’ technology, and what impact is it having on user experience?
28 Jan 2014
Google fined â¬450,000 by French and Spanish data protection authorities
Google has been fined €300,000 by the Spanish data protection authority and €150,000 by the French data protection authority for breaches of national data protection laws. The Dutch data protection authority has also found Google to be in breach of Dutch data protection law.28 Jan 2014
ICO to focus on most serious data protection offenders
The Information Commissioner's Office (ICO) wants to focus on organisations that get data protection wrong repeatedly and take action against those who commit serious breaches of the data protection legislation, under proposals in a consultation launched in December (Consultation: Our new...
28 Jan 2014
What the new defamation laws mean for business
The Defamation Act 2013, which came into force on 1 January 2014, will have an impact on how businesses respond to damaging statements. Under the new legislation, those subject to online comments will be able to deal directly with the person responsible for the posting. This will assist website...25 Jan 2014