27 Mar 2014
Consumer rights reforms could come into force by June
The Consumer Rights Bill has entered its final stages and the Government aims to implement the changes into law by June 2014. It is the end of a lengthy process which will reform and consolidate consumer law in the UK which has been built over over the last 40 years.
27 Mar 2014
Government doubles funding for the internet of things
The government is to double the amount of funding it invests in research for the development of the internet of things. An additional £45m will be made available to boost research for technologies that connect a range of everyday devices to the internet.26 Mar 2014
Infographic - Customer Acquisition Barometer 2014
The Customer Acquisition Barometer puts a spotlight on the way in which companies gain new customers in the fast-changing worlds of online and offline marketing, looking at it from the marketer’s and consumer’s perspectives and benchmarks methods companies are finding most effective.
26 Mar 2014
Member ContentCustomer acquisition barometer 2014 - Report
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26 Mar 2014
Ready for the changes to 0845, 0870 and 0800 numbers?
The end of 0845 and 0870 is upon us as part of a major shake-up of customer service phone lines. From June 2014 it will be illegal to use 0845, 0870 and other non-geographical numbers for lines that deal with customer complaints, enquiries, renewals and cancellations. The rules regarding 0800...
25 Mar 2014
Are women still being sidelined in marketing?
What a year 2013 was for women. Sheryl Sandberg encouraged us all to lean in, while the Everyday Sexism project gained critical mass, and a campaign to keep a woman – Jane Austen – on banknotes succeeded. It was a year of much-needed discussion on the rights of women, and we’ve come a long way...
24 Mar 2014
Customer magazines help customers fill their baskets with content
It came as no surprise to see customer magazines dominate the latest ABC Consumer Magazine Report, with six of the top 10 performing magazines in the UK produced by brands, with retail leading all sectors with seven titles in the top 20 published for retailers including Waitrose, Tesco, Asda and...21 Mar 2014
Eye-catching leaflet design: why less is more
Leaflet dropping is all about catching people’s attention and making an impression. Make the right impression and that leaflet will not only be kept, it will be acted upon. Whether you need your potential customers to act on a short time offer, or you simply want to make them aware of the...20 Mar 2014