24 Jun 2014
Ofcom announces changes to non-geographic numbers
Ofcom has confirmed that it will introduce unbundled tariffs for 084, 087, 09 and 118 numbers and calls to 080 and 116 numbers will be free for consumers from summer 2015. Read on to find out what your business needs to do ahead of the implementation date.
23 Jun 2014
Google right to be forgotten ruling: what happened next
A lot has happened since the European Court of Justice’s (ECJ) ruling against Google on the right to be forgotten last month.
19 Jun 2014
Does Snapchat have a role in your engagement strategy?
It’s fast. It’s fun. It’s frivolous. But is it sensible to sprinkle a pinch of Snapchat magic into your marketing mix? It’s definitely worth investigating.18 Jun 2014
6 ways to gain a competitive edge from data
It’s easy to see nothing but money leaking out of your business when first investing in data. The question is, when does the money start rolling in to justify the investment?18 Jun 2014
Infographic - Mobilising print media
The DMA UK surveyed 1000 UK consumers from a Toluna QuickSurveys panel to find out how consumers were responding to offline and online communications from a brand, what their expeirences were when it came to mobile ads and applications and whether they were using augmented reality functions and...
17 Jun 2014
B2B is dead; long live human to human â part 1
If, like me, you class yourself as a B2B marketer, then I have some disturbing news… It’s become apparent that what we do is about to become extinct or, at the very least, is going to have to change dramatically.13 Jun 2014
Why performance delivery means so much more in todayâs media environment
When I attended a speaker panel at the Media360 event a couple of weeks ago, there was a lot of talk from clients about not being transparent about our remuneration and the need to understand how media agencies are delivering for them. I strongly believe that we in media agencies are...10 Jun 2014
The secret of long-lasting client-agency relationships
Every relationship needs attention to keep it going. If a client doesn’t feel they are getting enough out of the relationship or communication breaks down, it’s only a matter of time before they stray. So, why it is important to build a long-term relationship with agencies? The simple answer...
09 Jun 2014
Financial Services Supper Club: Having a social purpose and feeling âepic!â
The inaugural DMA Financial Services Supper Club, in association with Social i Media, kicked off at The Portman Marylebone on Thursday 5 June 2014. If you couldn’t make this lively, informal and insightful event, here’s some of what you missed.