09 Dec 2014
Member ContentNational email benchmarking report - November 2014 edition
The latest National email benchmarking report, the only pan-ESP benchmarks for email metrics in the UK, provides UK email marketers with valuable insights into current UK email marketing trends and it yet again highlights the continued importance of email in the marketing mix
05 Dec 2014
'Where has all the copywriting talent gone?' asks Chris Arnold, Creative Director, Creative Orchestra
The Campaign for great British copywriting: Chris Arnold, creative director at Creative Orchestra, explains why advertising and marketing are losing young talent to other more dynamic industries and how this is having a detrimental effect on the standard of copywriting today.
05 Dec 2014
Digital broadcasting and one-to-one marketing: rising to similar challenges
Channel 4 chief executive, David Abraham (also Chair of Judges at this year's DMA Awards) looks at the opportunities of rapid technological advances and the incredible chance it offers one-to-one marketers to transform how they engage with consumers.
04 Dec 2014
Positive news for UK businesses in the Chancellor's Autumn Statement
Chancellor George Osborne has opted for a safe Autumn Statement.
03 Dec 2014
DMAs: a vintage year for one-to-one marketing
Mark Runacus, a partner at Karmarama and the chairman of the DMA Awards Committee, gives his view on the best one-to-one campaigns of the year.01 Dec 2014
The journalist come copywriter: Ed Owen
As part of the DMA's Campaign for great British copywriting, we interviewed freelance journalist and copywriter Ed Owen.
28 Nov 2014
UK businesses face a cocktail of political risks says John Cridland CBE director-general of the CBI
The CBI hosted an afternoon briefing for its trade association membership with John Cridland, director-general of the organisation.
28 Nov 2014
Data-driven marketers need to think like a consumer to win their trust â and business
How can one-to-one marketers reassure consumers that they respect their data and there is a genuine value exchange from sharing their data? US journalist and author of What Stays in Vegas, Adam Tanner, has some timely advice for our industry.
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26 Nov 2014