25 Nov 2014
An art director's view: Ian Bates
A short interview with Ian Bates, creative director at The Real Adventure Unlimited... As an art director, Ian believes that yes, we should celebrate the copywriting craft but we also need to bring creative people together and celebrate creativity full stop. Why? Because creativity doesn’t...
14 Nov 2014
EU Data Protection Regulation: 2015 the year of reckoning?
There is now real political momentum to get the Regulation agreed in 2015. This would mean implementation into UK law in late 2017.
13 Nov 2014
EAT holiday pay ruling: what it means for your business
EAT holiday pay ruling exposes UK employers to a significant ongoing cost and the possibility of backdated claims from employees.12 Nov 2014
Emarsys: strategies to treat every customer like a VIP
Can brands really give every single customer a VIP experience? "Yes" says Saima Alibhai, director of solutions at Emarsys. Discover how to use data and personalisation technology to treat your customers individually.10 Nov 2014
New report: âData matters!â say marketers and advertisers worldwide
A new report published by GlobalDMA in partnership with the Winterberry Group that surveyed a panel of 3,000+ of the world’s advertisers and marketers affirmed the tremendous importance of data to their efforts, kicking off the premier edition of a study that’s the first of its kind—and the...
04 Nov 2014
Diversity in advertising
‘Is advertising doing enough to reflect the UK’s ethnic profile?’
04 Nov 2014
Member ContentEmail tracking report 2014
The Email tracking report 2014 reveals that multi-screen usage is leading more consumers to switch channels when making a purchase - meaning marketers must invest in more resources to keep track
04 Nov 2014
Infographic - Inside the email paradox of more interaction but fewer clicks
This infographic of the Email tracking report 2014 reveals that multi-screen usage is leading more consumers to switch channels when making a purchase - meaning marketers must invest in more resources to keep track.
31 Oct 2014
Cracking down on rogue telemarketers who flout the law
The Government have finally published the long awaited consultation on lowering the legal threshold for prosecuting companies who wilfully disregard the rules to make nuisance calls.