18 Feb 2015
Adobe: Mobile marketing: strategic, tactical or way of life?
Who are the 'mobile elite' and what do they expect from mobile marketing? Join Andrew Savory, Adobe's mobile and services solutions evangelist Adobe to explore their consumer research to understand how to build compelling mobile experiences.
16 Feb 2015
European Parliament will be flexible on Data Protection, says civil liberties chair
Claude Moraes MEP, chair of the European Parliament's influential Civil Liberties, Justice and Home Affairs Committee, said the Parliament will be flexible on new regulation at a special event held this morning at Europe House in Westminster.
10 Feb 2015
DMA Public Affairs round-up: Pressure to lower legal threshold for nuisance calls and texts before election
In the final quarter of 2014 there was progress on EU data protection, a big win on HMRC exempt status for bulk mail, and the closing of the government’s consultation into nuisance calls
05 Feb 2015
The Competition and Markets Authority is consulting on the commercial use of consumer data
The findings of the consultation have the potential to effect regulatory change and to inform government thinking. It is imperative that data-driven businesses show the value they add to the UK economy.05 Feb 2015
EU Data Protection Regulation latest
The Commission tells the DMA that it does not intend to prevent profiling by marketers or remove 'legitimate interest' as a basis for one-to-one martketing contact.
29 Jan 2015
Advertising and marketing pays â for the UKâs culture, media and sport
New research by Deloitte for the Advertising Association reveals the annual £10bn ad, marketing and sponsorship spend that subsidises the true value of the UK’s insatiable media consumption.
28 Jan 2015
Data Protection Day 2015: businesses must educate consumers about the value of their data
Wednesday 28 January is Data Protection Day 2015, which is calling on organisations to pledge commitment to “Respecting data, safe guarding data and enabling trust”. Marketers have a vital role to play.
23 Jan 2015
A new era of personal data unlocked in an Internet of Things
The ‘Internet of Things’ is unlocking a new paradigm in relevancy of messages. Bu use it wisely, treat the data responsibly, create value and trust among your customers. For brands and agencies that get it right, the rewards will be rich.
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23 Jan 2015
VAT on adverting mail â HMRC gives final confirmation
HMRC has confirmed that it won’t apply retrospective penalties to businesses using ‘single sourcing’ to mitigate VAT liability for producing and sending advertising mail, and has given them until 1 April to update their processes.