28 May 2015
080 numbers to be free to call from mobiles
1 July 2015 080 numbers will be free to call for consumers but businesses will be charged
27 May 2015
The Queen's Speech: what it means for business
The first Tory government for almost two decades revealed its parliamentary agenda today. Not all of the 26 bills will have an impact on business, but we consider the possible implications of some of the new legislation.
27 May 2015
Using behavioural psychology in copy
If you imagined psychology was little more then the mind games of Sharon Stone's character in Basic Instinct, think again. According to social innovation and service design consultant Rupert Tebb, psychology can be deftly applied to copy.
21 May 2015
DMA and IDM merger to fuel growth of industry
I’m thrilled to announce the merger of the DMA and the IDM. Creating a more powerful, industry-wide organisation will take the new world of data, technology, creativity and ultimately the profession of one to one to millions forward.
21 May 2015
How to sell a kitchen 10 years before it exists
Design students were asked to create a 2025 concept kitchen for IKEA. The Future writers' lab was asked to advertise them.
21 May 2015
How do you sell a kitchen 10 years before it exists?
Design students were asked to create a 2025 concept kitchen for IKEA. Here’s a look at how we might advertise the yet-to-be-realised products.
_53df393311064_5614e3762fe33-2.jpg)
21 May 2015
Implementation date for revised VAT treatment of postage charges extended
HMRC has now confirmed that the implementation date has been extended.
19 May 2015
The DMA buying and selling data toolkit
Our guide to buying and selling data, based on the latest guidance from The Information Commissioner’s Office (ICO) and the 2015 amendment to the Privacy and Electronic Communications Regulations
18 May 2015
Now for something completely different⦠the DMA sponsors the Westward Boys Football Club
The DMA is very proud to sponsor such a talented team of young footballers.