DMA - Data & Marketing Association

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Is storytelling broken?

We look at the movements in the world of advertising and marketing this week, featuring Apple's Project Titan, we ask whether storytelling is broken, and Donald Trump saying China! (a lot).
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DP 2016 Update: Nicholas Oliver "Who's data is it?"

That's the question posed by young entrepreneur Nicholas Oliver at DP 2016 Update, and he has an answer fit for the future and for the GDPR
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Neopost: Automate customer onboarding

Make your onboarding first class in this webinar with Data Capture Solutions and Neopost. Refine your first contact with a consumer, and turn that contact into a customer.
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Answers to questions from DP2016 Update

Below are questions submitted to our experts during the DP2016 Update conference in September. We didn't have the time to respond to all the queries in the live sessions, so we have answered those questions below
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Mobile apps that can turn aeroplane mode off and read your texts

Have you read the terms and conditions?

The reinvention of marketing

Many talk about marketing and advertising being 'broken', but growth in the sector continues to outperform the rest of the economy. What's going on?
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MRM Meteorite leading nominations at DMA Awards 2016

DMA Awards shortlist announced, with MRM Meteorite leading the field with 14 shortlisted nominations, for 4 campaigns
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ICO launch new privacy noticesâ code of practice

ICO warn that transparency and accountability are fundamental to the success of the digital economy
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