01 Jul 2022
Integrated Marketing Strategy Masterclass
Learn how to plan your marketing activity effectively. Understand market and customer trends in your business environment through insights and research. Gain a sustainable advantage by managing your brand across multiple channels and set measurable objectives to track your results.
01 Jun 2022
Briefing and Evaluating Creative Work Masterclass
Learn how to get better results by crafting a brilliant brief. Discover the best way to write a clear proposition and get noticed through big creative ideas. Understand how to confidently evaluate what the creative team produces and give effective feedback.01 Jun 2022
Digital CRM Masterclass
Make the most of digital CRM to deliver better results. You'll learn how to manage relationships with customers and build stronger communications. Improve your CRM campaign planning and understand key performance metrics. Gain the confidence to integrate your marketing activities effectively.
01 May 2022
Learn to lead Masterclass
Become a confident leader in the changing world of work. This 3-hour masterclass is guaranteed to leave you inspired, informed, and with a plan of action for the next 12 months. Learn more about how modern organisations need leaders at every level, and journey through the top five most...
01 May 2022
Writing for Content Marketing Masterclass
Write better digital content for your website, blog, email, social media and more. Determine your goals for digital content and plan to achieve your organisation's goals. Discover what content types engage your audience and write content that attracts, persuades and converts.
01 Mar 2022
Conversion Rate Optimisation (CRO) Masterclass
Learn how to convert more web visitors into customers. Develop the skills to become a better conversion optimiser. Explore how your own website can be improved. This course includes many "how to" and practical ways to optimise your website for better conversion.
01 Jan 2022
Copywriting for Social Media and Blogs Masterclass
Learn to engage your audience with techniques for writing blog posts and social media updates. Discover how to write in a conversational style that engages readers and promotes response. Establish an assured voice that resonates with your audience and your brand.
01 Jan 2022
Copywriting for Web and Email Masterclass
Write copy that attracts, engages and influences readers. Learn how good copywriting can boost results, from better search engine optimisation to improved email response. Gain the confidence you need to apply these best practices in your digital copy.
02 Dec 2021
Data Analytics for Marketers Masterclass
Learn how to increase your marketing success by turning customer data into effective intelligence. Mine your data to look for relationships and assess the influence of key variables. Use modelling techniques and segmentation methods to predict future performance and inform your strategy.