05 Jan 2021
Future Trends 2021
The Future Trends 2021 series is finally here. As with previous editions the objective of this collection is to inspire organisations to find innovative and diverse ways to respond to new customer behaviours and desires.
16 Dec 2020
Creative Effectiveness in Door Drops: December 2020
The DMA Door Drop hub delves into Creativity in Print, showcasing some of the best Door Drops to grace our doormats in December 2020.
04 Dec 2020
Craft in the Age of Coronavirus - On Copywriting with Vikki Ross
In the most recent article of our series, Craft in the Age of Coronavirus, Vikki Ross shares her insights on copy inside and outside covid comms. Read what the renowned copywriter has to say, from how to excel at writing copy to her favourite pandemic campaigns.
30 Nov 2020
Creative Effectiveness in Door Drops: November 2020
The DMA Door Drop hub delves into Creativity in Print, showcasing some of the best Door Drops to grace our doormats in November 2020.
26 Nov 2020
Creative Informatics funding opportunities for creative industries in Edinburgh and South East Scotland - applications open now!
Creative Informatics are looking for individuals and SMEs working in Edinburgh and South East Scotland that have the skills to provide data-driven solutions to Challenge Projects. Applications are open just now for three Creative Informatics funding and development opportunities, closing over...
28 Oct 2020
Whose Stories Are We Telling? How to Make Your Content Marketing More Inclusive
As part of DMA Scotland's regional content, guest contributor Louise Shanahan, The Copy Prescription, gives her insights on the power stories can have on promotion. If we want our audience to care enough to do something, they need to feel emotionally invested in the outcome. Read more.
19 Oct 2020
Creative Effectiveness of Door Drops in 2020
The DMA Door Drop hub delves into Creativity in Print, showcasing some of the best Door Drops to grace our doormats in 2020.
01 Oct 2020
Sell Yourself Creative Competition with Story UK Winner Announced
Breaking into the creative and advertising industry has never been easy, but feels harder than ever due to coronavirus. Thousands of students graduate from creative advertising courses across Scotland every year and sadly there aren't enough jobs to go round. Competition is fierce, so it’s...
02 Sep 2020
DMA Insight: The Creative Opportunity
Creativity isn’t a static concept, so it can be tricky to pin down. During the last decade, most of UK customers have felt the need to be more creative, giving brands an opportunity to engage with them in new ways. Read on to find out what creativity looks like to consumers.