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Tristan Garrick
Data & Marketing Associations
Head of Communications
19 Sep 2013
When was the last time you focused solely on watching TV? If you own a tablet or smartphone, then you’ll know TV viewing has transformed from a passive pastime to a dynamic, interactive activity. But how is this trend manifesting itself among consumers in the UK?
Tristan Garrick
Data & Marketing Associations
Head of Communications
13 Sep 2013
Don’t laugh, but I was watching Made in Chelsea the other day. I know, I know, it’s abnormal behaviour for a 36-year old man. But I was doing so for ‘research’ purposes after we interviewed Channel 4’s Jonathan Lewis, their head of digital and innovation partnerships. Jonathan was talking about...
The DMA
Data & Marketing Associations
30 Aug 2013
In June, members of the DMA’s Brand Activation Council paid a visit to a Taste of London – the capital’s biggest annual festival of food – to find what kind of experience some of the world’s biggest brands offer to consumers. Here’s part 2 of their report…
Smarayda Christoforou
Data & Marketing Associations
Copywriter
29 Aug 2013
Greenpeace’s latest guerilla marketing stunt at Sunday’s Formula 1 Grand Prix ceremony raises some interesting issues about advertising censorship and the power of social over TV.
The DMA
Data & Marketing Associations
29 Aug 2013
In June, members of the DMA’s Brand Activation Council paid a visit to a Taste of London – the capital’s biggest annual festival of food – to find what kind of experience some of the world’s biggest brands offer to consumers. Here’s part 1 of their...
The DMA
Data & Marketing Associations
22 Aug 2013
As more and more of our day-to-day world goes online, we still relish and prize physical experiences, whether that’s an actual conversation with another person, the feel of a new book, or struggling to get the plastic wrapper off a new CD (!). This is just as true for marketing...
The DMA
Data & Marketing Associations
09 Aug 2013
Everyone knows that customer relationship marketing is demonstrably brilliant when it comes to driving changes in behaviour. I say that, though not many brands appear to use it that way. Most so-called ‘CRM’ delivers content based purely around relevance as described by relatively...
The DMA
Data & Marketing Associations
26 Jul 2013
For some years the marketing industry has witnessed a variable standard of pitching. Although the overall quality of pitch processes within direct marketing has been high, there are still many opportunities to raise standards for the benefit of both agencies and clients.
The DMA
Data & Marketing Associations
10 Jul 2013
He’s finally done it. It was brilliant. Frankly, with the weight of pressure lumped on poor Andy’s shoulders this year, I’m surprised he was even able to lift a racquet, let alone swing it. So he’s more than earned a bit of payback: a week off, perhaps, and a few hefty great endorsement deals to...