19 Jun 2013
Dove banner ad that shows it pays to be vigilant
There’s been considerable press interest of late in ‘complacent’ banner ad placement. The main focus of media and public ire has been the serving up of banners on tasteless pages on Facebook that promote domestic abuse. But as has been widely acknowledged, this is just the tip of the...
18 Jun 2013
Context marketing vs content marketing
Content may be king, but context is beginning to challenge that in 2013. From the digital technology we use to the personal data we submit, marketers can harness this information and marry it to smart digital solutions to create contextual media that delivers consumers the perfect message at...14 Jun 2013
Three reasons why I keep direct mail to inspire my work
As I’m a copywriter, I think receiving direct mail is truly fantastic. I suggest grabbing it all up and keeping it. Other than life insurance and PG Tips 2-4-1 promotions, here are three reasons why I use direct mail I receive to inspire my work...
12 Jun 2013
Five tips on using brand journalism in your content marketing
The brand journalist is a very different breed to the copywriter or PR. Their job isn’t to overtly sell a product or put a positive spin on a story, but to bring an air of authenticity and objectivity to a brand’s content. Well, that’s the idea anyway. Done well, brand journalism can create a...03 Jun 2013
NOT IN MY NAME: Cokeâs personalised bottles leave a bad taste
I’m afraid the Coke personalised bottle campaign literally isn’t for me. I was fine with it until I grabbed a bottle today. Aaron. I was drinking Aaron’s Coke.
09 May 2013
Campaigns we like: Etsy
For those of you who have not been introduced to Etsy as yet, it is a marketplace. However, Etsy is more than a marketplace – as Etsy says: “we're a community of artists, creators, collectors, thinkers and doers.” The theme of being a community is apparent within all of its communications....26 Mar 2013
Did you miss SXSW? No matter, Harper Reedâs coming to London town
He’s the former hacker turned tech engineer who made a name for himself building a huge data platform for Obama’s 2012 re-election campaign. Since then he’s been in demand on the international circuit talking about how he worked out how to get Obama to speak one-to-one with tens of millions of...27 Feb 2013
Sending relevant but less email costs you
Email marketers, including us, often champion ‘relevancy’ as the most effective way to reach a target audience, after all plenty of studies have shown higher conversions can be achieved by more targeted one-to-one messages. However, this alone does not provide the complete answer to...18 Feb 2013