DMA - Data & Marketing Association

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Virtual reality â the next digital revolution

The old distinctions between analogue and digital will begin to disappear
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Is storytelling broken?

We look at the movements in the world of advertising and marketing this week, featuring Apple's Project Titan, we ask whether storytelling is broken, and Donald Trump saying China! (a lot).
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The reinvention of marketing

Many talk about marketing and advertising being 'broken', but growth in the sector continues to outperform the rest of the economy. What's going on?
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Creative adblocking

Special edition featuring news on creativity and the topsy-turvy world of digital adblocking 
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Artificial intelligence and a new breed of agency

A special round-up featuring new uses for artificial intelligence (with one adorable video and one spooky video) plus the latest on a new type of agency developed by Omnicom for McDonald's 
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Lessons on creativity

Apple's Irish pickle, David Lynch on creativity and everything you wanted to know about Big Cheese but were too afraid to ask
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What copywriters can learn from insults

Insults are powerful things - they can hurt, provide amusement, drive people to distraction and even start wars. Sticks and stones?
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The business of business this week

The business of business this week, including the sale of Yahoo to Verizon, Werner Herzog on emojis, David Bowie's legacy, an evening with the world's biggest troll, and using 3D printing to catch criminals
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