22 Oct 2013
Worried about sending too much email? Donât be, says the latest Email tracking report
Two weeks ago in this blog we revealed that email marketing volumes in the UK hit an all-time high in November 2012 (with the release of the National email benchmarking report). This is good news for us marketers but what does the consumer think? Do they think we’re emailing them too much?...17 Oct 2013
Member ContentEmail tracking report 2013
Most people (69%) have more than one email address, with an average of around 2.4 accounts/user. This is very similar to the result from the 2012 survey (2.5 accounts/user)![T-53c9301ce1a03-email-tracking-report_53c9301ce15fb-1.jpg](/uploads/T-53c9301ce1a03-email-tracking-report_53c9301ce15fb-1.jpg)
17 Oct 2013
Infographic - Email tracking report 2013
The annual Email tracking report jointly commissioned by the DMA, fast.MAP and alchemy Worx provides valuable insight into what consumers think of the marketing emails they receive, the content they prefer, what captures their attention and what turns them off.![T-53c930627a772-email-tracking-report-2013-infographic_53c930627a540.jpg](/uploads/T-53c930627a772-email-tracking-report-2013-infographic_53c930627a540.jpg)
16 Oct 2013
What email marketers can learn from newspaper headlines
Many years ago I was chatting with a newspaper editor about how he picked the ‘splash’ (lead story) in each edition. His response offered as good a definition of relevance as any I’ve heard, and one that works equally well for email marketing.08 Oct 2013
Member ContentNational email benchmarking report H2 2012
Email marketing finds itself in an unusual position. For the first time in recent history, the industry is not obliged to defend itself from accusations that the channel has become outdated in a multichannel digital world. On the contrary, newer channels like social media are now increasingly...![T3c92bc10ea52-national-email-benchmarking-h2_53c92bc10e81b-138.jpg](/uploads/articles/T3c92bc10ea52-national-email-benchmarking-h2_53c92bc10e81b-138.jpg)
27 Sep 2013
Content marketingâs underrated rocket fuel
When you launch a content campaign, you probably send an email to promote it to your database at some point. You might think that this email will only drive traffic from your current database, however my experience has taught me that by making email the first channel you launch on and with a...08 Aug 2013
Tabbed Inboxes: What It Means for Email Marketers
I read an article recently by Weightwatchers that 7 out of 10 Britons spend 20 hours a day seated or lying down (I must remember to go to the gym tonight) and according to SAP, 24 billion devices will be connected to the internet by 2020.06 Aug 2013