06 Dec 2011
Expert opinion on new Defra deal
Eight years ago, the DMA signed a Producer Responsibility Agreement with Defra that committed the industry to increasing its use of suppression files, targeting and recycled paper. It also included a series of targets around the recycling rate of paper-based direct marketing material – from 30%...
20 Sep 2011
Challenging pre-conceptions about door drops
A recent Royal Mail and FreshMinds study reveals that 89% of consumers remember receiving a door drop mailing - more than any other marketing channel. And it has a powerful place in people's lives, with 45% keeping leaflets on a pinboard or in the kitchen drawer.
01 Jan 2007