24 Oct 2018
GDPR - 10 things B2B Marketers need to know
Top 10 resources to explain, to those worried about GDPR, about the continuing opportunities for B2B direct marketing in the UK and the EU. Here are some of our favorites. What are yours?
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24 Oct 2018
How to stand out in the maibox
Email is the most used marketing channel, with 269 billion sent and received every single day. This demonstrates how competitive the channel is. But it’s still worth the effort, for every £1 you invest yields on average £28.
23 Oct 2018
Why Direct Mail is Delivering
What are the factors behind direct mail’s popularity and success today?
22 Oct 2018
Marketers, beware of losing your biggest asset because of GDPR non-compliance
Marketers, beware of losing your biggest asset because of GDPR non-compliance
22 Oct 2018
The Consumerisation of B2B Brands
To win and retain business, B2B organisations need to develop a client-centric model rather than one focused on price or product. To do this B2B brands need to consider the client journey and experience, much in the same way B2C organisations have done for years.
19 Oct 2018
Gin & Data - data preparation, its more than just cleansing!
In the next video of the Gin & Data series Rob and I talk about Data Preparation and taste the fantastic Rock Road.
18 Oct 2018
WhatsApp and Messenger Apps as a Marketing Tool
So you’re probably utilising Twitter, Linkedin, Facebook and/ or Instagram to drive brand comms – but have you ever thought about using WhatsApp marketing to get your message across?
18 Oct 2018
Strengthening B2B lead generation with deeper customer insight
Post-Brexit, the need for cultural agility will be crucial, but are UK businesses ready to meet the challenge?
17 Oct 2018
Benchmarking: The Power of Comparison
Benchmarking helps you to better evaluate the strengths and weaknesses of your marketing by giving your results context, which is why we at fastmap believe in the power of benchmarking in all its forms.