The Consumerisation of B2B Brands | DMA

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The Consumerisation of B2B Brands


To win and retain business, B2B organisations need to develop a client-centric model rather than one focused on price or product. To do this B2B brands need to consider the client journey and experience, much in the same way B2C organisations have done for years.

B2B organisations recognise that if they can deliver the right experience to their clients and keep their loyalty, they will be able to acquire a larger market share and grow revenues.

Unlike other industries that actively measure client satisfaction, expectation and behaviour, most B2B companies are only now starting to understand the value those metrics can bring to their business’s bottom line today and in the future.

The demise of the B2B model is becoming a reality a few can afford to ignore. But every end brings a beginning and the rise of P2P (people-to-people) selling holds exciting opportunities. Find out more by downloading our insight paper here.

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