17 Dec 2018
Today: telemarketer director liability law comes into force
Changes to the Privacy and Electronic Communications Regulation 2003 (PECR) come into force today.
13 Dec 2018
Top 5 best Christmas print campaigns
We’ve picked our top 5 Christmas print ads for you from all over the world. Have a look!
12 Dec 2018
How To Combat Influencer Fraud
When most of us look at an unfamiliar influencer for the first time, the first figure we tend to consider is their follower count. The weight we place on this metric, and the lack of scrutiny given to big numbers, has damaging consequences.
12 Dec 2018
What does your business stand for?
A more relevant B2B marketing approach is to focus on brand qualities that customers value – and to build relationships based on shared beliefs, causes and passions. This has given birth to a new movement called purpose-driven marketing.
11 Dec 2018
JICMAIL wins MRS Award in its first year
The new media metric took home the Media Research Award for its ‘Proving the performance of mail in the digital age’ campaign.
10 Dec 2018
Trust me, I'm in advertising.
Which professions do you trust to tell the truth? Heidi Stephens looks into the Ipsos Mori Veracity Index 2018 for CustomerJourneysJoinedUp, and the results are fascinating (although not great for Ad Execs!).
06 Dec 2018
Resolution: a revolution in copy
Produce transformative copy that sells with an IDM copywriting course in January – it’s not a New Year resolution, but could be revolutionary for your brand
06 Dec 2018
Water Aid Case Study: Improving Marketing Consent Rates
The changes in the laws surrounding consent and data processing meant WaterAid lost the right to send marketing campaigns to a large portion of their contacts - learn how we helped.
06 Dec 2018
3 Key Insights Revealed by Our Legacy Potential League
Our Legacy Potential Premier League is based on our research into the legacy giving plans of supporters aged 50+, capturing both current legacy donors and those who would consider leaving a legacy.