30 Oct 2023
Are UK marketers accurately measuring the impact of their CO2 emissions?
When Mike Berners-Lee’s groundbreaking book, How Bad Are Bananas? – The carbon footprint of everything, was first published in 2009, many of us were seeing the phrase ‘carbon footprint’ for the first time.![T-fe0667ab506e373cdef1f1993e7af1b5-carbon-1.jpg](/uploads/articles/T-fe0667ab506e373cdef1f1993e7af1b5-carbon-1.jpg)
18 Oct 2023
A Buyer's Guide to Enterprise Loyalty Management
What kind of loyalty programme is fit for current economic, social and technological changes?![T-878151a7c6ff63cb9fac95190cf31ed8-social_buyersguide(1).png](/uploads/articles/T-878151a7c6ff63cb9fac95190cf31ed8-social_buyersguide(1).png)
18 Oct 2023
The art of authentic differentiation: four ways to stand out
Unless you are extremely fortunate and have a completely unique solution to a problem that no one else can fix, you need to care about differentiation. We look at four ways you can make your brand stand out.![T-11cfff767288db549d17927a45113945-depositphotos_17831891_s.jpg](/uploads/articles/T-11cfff767288db549d17927a45113945-depositphotos_17831891_s.jpg)
18 Oct 2023
Charting a course: navigating the complexities of an international marketing strategy
Global marketing campaigns need to be strategic and tailored. Find out how to develop a successful international marketing strategy for diverse markets.![T-e9b3c951750ec087e6f9fc52e8bf6a72-depositphotos_55489771_s.jpg](/uploads/articles/T-e9b3c951750ec087e6f9fc52e8bf6a72-depositphotos_55489771_s.jpg)
13 Oct 2023
Leveraging CX to Enhance Marketing Automation in the Insurance Sector
In today’s competitive insurance industry, the integration of marketing automation and customer experience (CX) insights is key.![T-8021215fae5be3ab0758ec2232a3ac44-pexels-leveragingcx-5198239.jpg](/uploads/articles/T-8021215fae5be3ab0758ec2232a3ac44-pexels-leveragingcx-5198239.jpg)
12 Oct 2023
Optimising Retail Customer Experience: The "5 Core Principles" in Action
In today’s retail landscape, success hinges on more than just products—it’s about curating an unforgettable shopping journey.![T-c08513be9b4f31dc5962a18b4ac894a7-pexels-optimising-retail-7679727.jpg](/uploads/articles/T-c08513be9b4f31dc5962a18b4ac894a7-pexels-optimising-retail-7679727.jpg)
12 Oct 2023
The Slide towards Simplicity in Customer Experience Marketing and its Causes
In the ever-evolving world of customer marketing, there has been a noticeable shift towards simplifying campaigns and communications in recent years.![T-4f0d16544edd3ae68f81fb6ed739dcf1-pexels-slide.jpg](/uploads/articles/T-4f0d16544edd3ae68f81fb6ed739dcf1-pexels-slide.jpg)
12 Oct 2023
The Hidden Costs of MarTech Transformation
The promise of technology to enable faster, more cost effective and more innovative working practices has long been a driver for investing in and implementing everything from accounting systems and enterprise software to marketing technology.![T-3209bf899b981c07dabbb49a0b469f28-pexels-hidden-costs-6963043.jpg](/uploads/articles/T-3209bf899b981c07dabbb49a0b469f28-pexels-hidden-costs-6963043.jpg)
12 Oct 2023
The five core principles of delivering great CX
Businesses need to put CX at the heart of everything they do – outlining five ways in which this can be achieved, and the benefits that come with it.![T-140e418067c809352686a936a01f82ae-pexels-5-core-principles-846741.jpg](/uploads/articles/T-140e418067c809352686a936a01f82ae-pexels-5-core-principles-846741.jpg)