17 Jan 2019
To Clean or Not to clean data that is the question
Are you using the same old client data for your direct marketing campaigns without review? You may be wasting your money as 1.5 million people move home each year. Read the article to find out how to spend your marketing budget wisely.1-129.jpg)
11 Jan 2019
Are CDP's the Emperor's new clothes?
Customer Data Platforms are on the wish list for many marketers. But will they deliver? This article explores the merits and alternatives.
10 Jan 2019
Email Trends for 2019
Check out our list of Email Marketing Trends for 2019 to know what's coming and how to create a winning emailing strategy in this new year.
10 Jan 2019
Predictive Analytics and AI Drive Up Customer Lifetime Value
Predictive Analytics and AI Drive Up Customer Lifetime Value
10 Jan 2019
New Year, New Strategy: Implementing Advanced Email Marketing Segmentation
New Year, New Strategy: Implementing Advanced Email Marketing Segmentation
08 Jan 2019
JICMAIL Learning Journey
JICMAIL runs free training modules within bespoke learning plans agreed with every subscriber, designed to ensure they realise full value from these new and important data sets. For access to JICMAIL training please contact ian@jicmail.org.uk07 Jan 2019
Using social proof to help people choose your brand
Our surroundings and the behaviour of those around us have a powerful influence on our behaviour.-74.png)
07 Jan 2019
6 of our favourite PR & marketing campaigns of 2018
As 2018 comes to an end, we wanted to reflect on our favourite campaigns of 2018. Check out our infographic below to see who our favourite campaigns came from, and keep scrolling to see why we thought they were so good!
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02 Jan 2019
Email marketing best practice guidelines
Consumer mailboxes are becoming more and more competitive, making it imperative to make your email perfect. Otherwise, your message won't be clear or resonate as you desire.