28 Jun 2019
Oddball Cycle Challenge
This Sunday, team members from across the MyLife Digital company, which includes Wood for Trees and Insight Analysis, will take part in the Oddball Cycle Challenge for Julias House, our chosen charity for 2019.
24 Jun 2019
"There is no spoon"
With today's media landscape more fragmented than ever, consumers tap into all elements of it all the time. Dylan Moss discusses how advertisers need to embrace the fact that very few media channels work in isolation these days.
20 Jun 2019
Door Drops The Nuts and Bolts
The print council headed up North this week for a rerun of their popular London event ‘Door Drops: The Nuts and Bolts’.
20 Jun 2019
JICMAIL + IPA TouchPoints
JICMAIL is now incorporated into the IPA TouchPoints channel planner, enabling the contribution of ad mail to multi-media campaign reach and frequency to be assessed for the first time..png)
19 Jun 2019
MyLife Digital Chief Innovation Officer to present at MyData 2019 in Helsinki
J Cromack will present 'Why the personal data game is like the dating game' as part of the "hashtag#GDPR implementation, interoperability & education: new potentials for data subjects" session at MyData's event in Helsinki on 27th September.
13 Jun 2019
Wood for Trees wins Supplier of the Year for the third year running!
Wood for Trees has been announced as overall Supplier of the Year at the Institute of Fundraising Insight Awards in London last night. This is the third year running for the Bath based firm.
13 Jun 2019
Register now for Multi-channel planning with JICMAIL Webinar
Join our webinar to hear Ian Gibbs, Director of Data Leadership and Learning, talk you through the fascinating insights we now have on the role of direct mail and door drops when viewed through the prism of multi-channel campaign planning.
11 Jun 2019
Planning with JICMAIL Series: Issue 5
Insight, idea and impact - Data junkie Patrick Collister explains why direct mail is the single most powerful medium to use if you simply want to get noticed
10 Jun 2019
Voice of Customer Alone Isn't Enough For The CX Journey
This article looks at the merits and shortfalls of using Voice of the Customer data. Why you should also consider using Voice of Process and Voice of Employee to help improve the Customer journey.