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How outsourcing can support post-lockdown resilience and recovery


In the wake of the coronavirus lockdown, with the UK in recession for the first time in 11 years, business leaders are stuck between a rock and a hard place. On the one hand desperate to get back to business and kick-start recovery, on the other facing economic uncertainty and the prospect of a second wave. How can businesses grow revenue and exploit market opportunities at a time when they are financially constrained and facing a highly unpredictable future?

These conditions are encouraging many organisations to consider outsourcing as a way to increase business resilience and agility and drive their business forward without major long-term investment or risk. Recent research shows that almost a third (28%) of UK companies are looking to outsource at least one business area following the Covid-19 crisis.

This may be an attractive option but outsourcing can only be successful if you find the right partner, one that not only has the skills and experience you need but is the right cultural fit, shares your values and delivers high quality work, compliant with your standards. The worst case scenario in the current climate is a poor fit, a supplier who can’t deliver and is high maintenance - a drain on your time and finances.

A good outsource agency will make the process painless. They will have a tried and tested on-boarding process and will guide you through each stage to get your project up and running quickly and seamlessly. They will provide an expert, dedicated Account Manager, who will minimise impact on your time and work proactively on your behalf to optimise campaign performance.

If you do find the right fit, a good outsource partner can increase your business resilience in an inherently unstable environment and help you navigate post-COVID obstacles by allowing you to:

Test new ideas and approaches
Testing and validating your post-COVID strategy and proposition, extending your reach into new markets whilst you maintain focus in core areas.

Manage short-term, unpredictable needs
Helping you find your feet if you are juggling unpredictable, fluctuating requirements and need to react to new opportunities, quickly ramping up or down with minimal risk.

Reduce management overheads
Pro-actively managing your campaign and extending your management bandwidth so you can focus on priorities and plan strategically for future growth.

Improve performance
Applying a dedicated resource, bespoke technology and standardised, data-led processes that can be measured and optimised in a systematic way, and benchmarked against your own in-house approach.

Access specialist skills
Providing new skills and up-to-date knowledge such as remote sales or multilingual capabilities when you don’t have in-house skills and aren’t able to recruit.

Glean market and customer intelligence
Delivering valuable insight based on a consistent, measurable approach, sector-specific knowledge and deeper levels of engagement.

If you are reconsidering your strategy post-COVID and feel an outsource agency might help you ramp up your new business initiatives, our recent article looks at 10 steps to finding the right outsource partner.

With 30 years’ experience, we have a good understanding of what is required to deliver high-performance outsourced sales and marketing campaigns that generate growth and deliver ROI for our clients. A trusted partner to some of the world’s leading organisations, we are perfectly placed to deliver proof of concepts for new strategies with real-time analytics to build understanding and quickly identify opportunities. We offer end-to-end inbound and outbound voice-contact services, compliant to your needs and underpinned by a robust quality framework.

If you are looking for an expert pair of hands to increase your resilience and drive new business post-COVID, get in touch to discuss your needs.

Find out how we can extend your remote sales capabilities

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