20 Aug 2021
Is event value lost in virtual or embedded in hybrid?
As we tentatively return to in-person meetings, we consider how the events sector might now continue to evolve and realise the benefits of a hybrid model.
20 Aug 2021
Ten tips for effective sales conversations
Modern buyers are no longer receptive to outdated tricks and hard sell tactics. Sales conversations need to add value from the start, clearly differentiate capabilities and build a clear vision of a proposition uniquely placed to address the buyer’s requirements.
19 Aug 2021
Checklist: 10 tips for email marketing in B2B
Email marketing is an indispensable part of the digital marketing mix of B2B companies. artegic compiled ten email marketing tips, especially for B2B companies. The checklist is available for free download.10 Aug 2021
Data8 strengthen their address validation services with e-commerce location tool what3words
Data8 have teamed up with the location app, what3words, to bolster their advanced address autocomplete service, PredictveAddress™
09 Aug 2021
Marketing Emails: The Fine Line Between a Service and Sales Message
Knowing the difference between a service message and one that is marketing to your customers could save your business from ending up on the wrong side of the Information Commissioners Office (ICO).
09 Aug 2021
Soft Opt-what? Soft opt-in for direct marketing
In this article, we consider how the Privacy and Electronic Communications Regulations (PECR) impact B2C marketing messages and, more specifically, the circumstances in which you can market directly to consumers without gaining their consent.
09 Aug 2021
Apple iOS 15 update: artegic responds to email tracking prevention with new ELAINE features
Apple iOS 15's new privacy features prevent tracking of email opens - artegic adapts its marketing automation software to the new requirements of the iOS 15 update.
09 Aug 2021
There's a new chicken in town: Using zero party data as a measure of consumer trust.
You do not need me to tell you that privacy is a hot topic. Third party cookies, ad blocking, Apple’s upcoming Mail Privacy Protection… the list goes on. It’s undeniable that things are changing and the bottom line is that marketers won’t be able to do things in the same way as we have...
29 Jul 2021
Top 5 Data Quality Challenges That E-Commerce Businesses Are Facing in 2021
Taking a look at the top 5 problems that e-commerce businesses are facing in 2021