Checklist: 10 tips for email marketing in B2B

Email marketing is an indispensable part of the digital marketing mix of B2B companies. artegic compiled ten email marketing tips, especially for B2B companies. The checklist is available for free download.

B2B marketing has some unique characteristics that affect the email marketing of B2B companies, such as …

…longer decision processes.
…complex products and services that require explanation.
…the influence of multiple stakeholders on (purchase) decisions.
…personal relationships both in sales initiation and in the existing customer relationship.
…a high importance of content marketing (whitepapers, webinars, studies, etc.).
…a strong sales focus or close cooperation between sales and marketing.
…the involvement of partners, e.g. sales partners or implementation.
In a checklist, artegic compiled ten tips for better email marketing specifically for B2B companies.

These ten tips are waiting for email marketers:

1.Set clear goals
2.Offer real added value
3.Automate lead nurturing
4.Integrate CRM systems
5.Generate leads at B2B touchpoints
6.Use Share-With-Your-Network
7.Enable personal contact
8.Empower partners to do their own email marketing
9.Promote events and webinars
10.Onboard new employees

Checklist for free download

The checklist: 10 tips for email marketing in B2B is available for free download here https://www.artegic.com/checklist-email-marketing-tips-b2b/