17 Nov 2021
Which marketing campaigns should you outsource?
The types of marketing automation campaigns you might consider outsourcing fit broadly into five top level categories. While not an exhaustive list, these are the most common categories, focussed on bringing you the highest value if outsourced.
17 Nov 2021
The Customer Journey - tear up the rule book?
A customer journey should provide a personalised experience based on known and learned knowledge of the customers in it.
17 Nov 2021
Compliance is not a target, it's a continuous journey
Take a look at how Purple Square's own GDPR compliance journey has evolved.
17 Nov 2021
The New Dawn of Direct
With digital transformation the order of the day it’s easy to wave ta-ta to more traditional ways of doing things. But, history teaches us that things don’t change as much as we - and our ‘next-big-thing’ focused industry - would have us believe. There’s a very real danger of...
17 Nov 2021
Study: Email marketing in grocery retail - design & content trends 2022
The email marketing & marketing automation software provider artegic analyzed the latest email marketing design and content trends in grocery retail in cooperation with the CRM- and email marketing agency saphiron GmbH in a study.
17 Nov 2021
WEBINAR: Q3 2021 Results: Unveiling the new JICMAIL Test and Learn Toolkit
Join the JICMAIL team for another round up of quarterly mail performance, a run through our new Test and Learn Toolkit and a Q&A with the WARC Managing Editor Amy Rodgers.
11 Nov 2021
Bring Sexy Back
MullenLowe London's strategy director, Hannah Hayes-Westall writes her latest piece for her column in Little Black Book on art & fashion's new focus on joyful sexiness and why advertising needs to pay attention to it.
11 Nov 2021
The University of Sunderland
Bringing confidence and awards to our friends in the North
05 Nov 2021
Empathy Has Been Destroyed In A Race For Sales
David Blaseby, Managing Partner of MullenLowe Profero, has written in My Customer on the impact of driving sales on customer-centricity, loyalty and meaningful relationships.