11 Oct 2022
Proofing a data driven email campaign
If you work in marketing operations, you’ll know all too well that mistakes happen, we’re only human after all.
11 Oct 2022
CX Transformation Approaches - Big Bang vs Crawl, Walk, Run
We’re all used to stock phrases like ‘benefits realisation’, ‘agile methodologies‘, ‘disruptive’, ‘crawl, walk, run’ and other buzz word bingo checkboxes.
06 Oct 2022
Energy & Utilities marketing is about to get very interesting...
It is no secret to anyone who doesn’t live in a cave in a forest that we are all experiencing the very embodiment of the old Chinese curse “May you live in interesting times”.
03 Oct 2022
Analytics are only as strong as the underlying data
Why data hygiene must become a priority post covid
30 Sep 2022
Why charities need to keep home movers close to their heart
There are unprecedented numbers of people moving house. - what this means for charities as the cost-of-living crisis starts to bite
30 Sep 2022
Are CMOs truly prepared for data privacy changes?
We recently polled 200 CMOs in the US & UK to better understand how organisations are addressing privacy issues. These findings shed light on the current state of the market and reveal the barriers that must be overcome.
30 Sep 2022
JICMAIL Measurement Matters Conference 2022 - 12th October
You're invited to this year's JICMAIL Conference on 12th October which focuses on what good planning and measurement looks like and includes a keynote state of the nation update from PwC and the launch of our measurement white paper.
23 Sep 2022
Top 5 strategies to boost your digital advertising
Building a robust advertising strategy in today’s complex digital age is no easy feat. Our digital advertising expert Tasé Stefkov explores the best tactics and strategies to deliver the biggest impact online.
14 Sep 2022
Reducing customer churn - six success factors
There are two words everyone is talking about right now - customer churn. The aftershocks of the past few years have left many businesses struggling to hold on to their customers.