08 Feb 2023
2023: Focus on wasted investment and opportunities
Waste not, want not! A guide to growth in 2023
06 Feb 2023
CDPs & MAPs - working together to deliver seamless customer experiences
At Purple Square, we believe that Customer Data Platforms (CDPs) and Marketing Automation Platforms (MAPs) are the two principal technologies that businesses should be using to deliver seamless customer experience (CX).
31 Jan 2023
The rise of No Code in MarTech
Love them or hate them, the marketing world is rife with buzzwords, with new ones emerging and being popularised each year. 2019, for example, brought us 'Experiential Marketing' and 'Gamification', 2020 focussed on 'Omni-Channel', and 2021 saw the advent of 'Clicks-and-Mortar' and 'Humaning'...
20 Jan 2023
Customer Start's Miles Courtney - Thomas on ensuring consumers feel valued
As part of Purple Square’s ongoing ‘Reimagining CX’ series, MD, Tim Biddiscombe chatted with Miles Courtney-Thomas, Co-founder and Chief Experience Officer of Customer Start, an organisation committed to helping companies become customer-centric.
18 Jan 2023
Wants.Proper.Data: Is address data still relevant?
The value of address data in today's digital world
09 Jan 2023
How predictive analytics can help comms during the cost of living crisis
A tool for long term value. There’s no sugar coating the fact that times are tough for everyone at the moment.
06 Jan 2023
JICMAIL shortlisted in the prestigious Mediatel Media Research Awards 2023 for Media Owner/Trade Body of the Year
JICMAIL is thrilled to announce it has been shortlisted in the Mediatel Media Research Awards 2023 for Media Owner/Trade Body of the Year. These are highly respected awards for leading media research practitioners across the industry.
03 Jan 2023
How to Embrace Micro-Upskilling and Grow Your Career in 2023
In the new year, it's important to remember that the key to professional growth is to focus on self-improvement. If you're ready to make 2023 a year of personal and professional growth, try following these three steps:.png)
06 Dec 2022
There's one thing you need to know about your franking machine!
Franking machines play a significant role in many businesses. They've helped so many companies grow. However, you can cut your mailing costs by lowering your Franking fees and outsourcing your mail.