29 Aug 2023
Top Tips for Mail and Unaddressed Print & Door Drops Category DMA Awards Entries
As the DMA Award's Measurement Partner 2023, Ian Gibbs has recorded a video to help you submit the best entry for your DMA Awards submission and make the most of including JICMAIL data.
29 Aug 2023
JICMAIL Q2 2023 Results: Questions over whether the embattled British high street is making the most of the mail channel as mail effectiveness reaches a six-quarter high
Q2 2023 results reveal that despite another challenging quarter for British advertisers, the effectiveness of the mail channel has reached its highest point in a year and a half, with 30.5% of mail driving positive commercial outcomes for brands.
29 Aug 2023
WEBINAR: JICMAIL Q2 2023: Announcing new targeting solutions for mail as ad mail effectiveness grows
Join this webinar to hear JICMAIL Q2 2023 Results and about the partnership with Starcount discussing how their combination of social, census, banking and mail exposure data can be used to target highly engaged prospects across industry sectors.
17 Aug 2023
Should you be investing in marketing measurement?
With UK marketing spend trending above £120bn (the figure for 2021 according to Marketing Week), the question is: should you be investing in marketing measurement?
08 Aug 2023
Top 8 ways a CDP can make you a better customer marketer
CDPs – Customer Data Platforms – are often just evaluated from the viewpoint of facilitating timely, relevant and personalised customer communications. Properly configured, a CDP can also hold a complete history of every customer interaction, from online to direct mail, opening up very...02 Aug 2023
Lead generation success: how to scale with telemarketing
If you are looking to scale a new lead generation campaign, telemarketing can offer a controlled, measured approach with the ability to flex and scale as needed, whilst capturing valuable insight to hone and improve results..png)
09 Jun 2023
Five things you need to know about Marketing Orchestration and its part in the next Industrial Revolution
Change is endemic. Confusing. Challenging and not a little disconcerting. But it’s here and we are living with change at a pace and a scale unseen for generations - if not ever. So what should we do about?
07 Jun 2023
Major new mail attention study: The Time We Spend With Mail
JICMAIL can now reveal the findings from a major year-long study – 'The Time We Spend With Mail'. The research quantifies the amount of time consumers spend with their mail.
30 May 2023
JICMAIL Q1 2023 Results: Mail engagement and effectiveness reached their highest level in a year
Q1 2023 results reveal that despite another challenging quarter for consumers, a greater proportion of mail was engaged with than at any point in the previous year, and a greater proportion resulted in positive commercial outcomes for advertisers.