Major new mail attention study: The Time We Spend With Mail

JICMAIL can now reveal the findings from a major year-long study – 'The Time We Spend With Mail'. The research quantifies the amount of time consumers spend with their mail. The average piece of Direct Mail is looked at for 108 seconds across the course of a month, while the average Door Drop is viewed for 46 seconds.

The mail channel is more attention efficient than a host of other media platforms, resulting in the recommendation that it is a “must-have” channel on attention-based media plans.

Read the full press release and download the report.