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29 Aug 2018
Influencer marketing, is it just clever people conning us out of money?
Influencer marketing has taken over the online marketing environment, everyone is doing it. And how are they doing it?
29 Aug 2018
What Is a Customer Data Platform (CDP) and What Are the Benefits?
The Customer Data Platform (CDP) is the fastest growing sector of Scott Brinker's famous Martech 5000 super-graphic, read on to find out what all the fuss is about.
24 Aug 2018
Customer communication in the 21st century
Increasingly, sophisticated customers expect more when receiving communications from businesses. Now, people want different forms of communication: sometimes print, sometimes digital and at other times in a cross-channel format.
23 Aug 2018
Experiential marketing tips for your brand
74 per cent of consumers say that engaging with branded event marketing experiences makes them more likely to buy the products being promoted. Here are some key points to help you frame your thoughts before you embark on an experiential strategy.
23 Aug 2018
Translating marketing feedback into actions
Creative work is full of subjective feedback. Sometimes it’s funny, sometimes it’s confusing, and other times it goes against everything you were originally asked to do. Here are a few favourites we’ve overheard and what they might actually mean..png)
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23 Aug 2018
Are You Lagging Behind with Legitimate Interest?
Legitimate Interest is not a ‘Get out of jail free card’, but if used correctly it is a compelling way to engage with your customers. There is nothing wrong with using consent, but you stand the very real risk of decimating your marketing database.
22 Aug 2018
Learning from your Customers - is there any better place to learn in business?
The powerful relationships fueled by insight from our Customer Advisory Council (CAC) continues to allow Solimar to learn, develop and meet the needs of a fast paced market.
21 Aug 2018
How To Supercharge The Effectiveness Of Your Content Delivery
Beautifully crafted content is a huge asset for business’s wishing to engage, interact, promote and sell to their target audience. Using unique and impressive creative marketing tools is the perfect way to personalise your brand, whilst showcasing your product and service.
20 Aug 2018
Creating the right culture in your business - Staff retention, absence, performance are aspects of office life that can make, or break, end results.
For most members of your staff , the office is their second home, and their colleagues, a second family. If an average employee sleeps 8 hours a day and works 9am-5pm, they spend 50% of their waking hours for that day with you and your company.