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When & Where?

Wednesday, 10th July 2024
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Online

Ticket Information

Free

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Are you harnessing the full potential of Door Drops in your marketing strategy? Join us for our upcoming webinar where we'll reveal the latest insights from the joint DMA JICMAIL annual Door Drop report.

Engage with a panel of industry experts from the sell-side and buy-side of the channel as they explore the volume and value trends from 2023, along with the trends in how consumers engage with and respond to Door Drops. This year's report also includes directly reported response rate benchmarks for the very first time.

Chaired by Kelly O'Sullivan, CEO at Webmart and Chair of the DMA Print Council, you'll also hear from:

  • Tom Ridges, CEO and Founder of Herdify, in a panel discussion on Door Drop effectiveness trends and its increase in popularity
  • Ian Gibbs, Director of Data Leadership and Learning, JICMAIL, as he presents the key highlights from the report
  • A panel discussion on key volume, value and format trends from the report with members of the DMA Door Drop Hub including Christian Petersen, Product Manager at Royal Mail Group, Neal Dodd, Managing Director at The Letterbox Consultancy and Jayne Raynsford, Director of Commercial at Whistl

Join us as we dissect the data, explore the unique advantages of Door Drops, and uncover how marketers have leveraged the rich potential of this channel. Whether you're a seasoned marketer or just starting out, this webinar is your ticket to unlocking a whole new dimension of marketing success.

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DMA Members benefit from:

• Free access to our Webinars and Virtual events

• Huge discounts on our in-person events, including the DMA Awards, our flagship events

Get in touch to discover the full range of DMA Membership benefits.


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Contact

For all enquiries regarding this event, including sponsorship opportunities, please contact Sarah Young.

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