How AI is Driving Customer Engagement Through Data, Creativity and Technology

From streamlining workflows to improving the speed of creative output, AI is helping brands deliver more effective communications. Our latest insights show that 70% of brands now use AI to accelerate delivery, and nearly half apply it to plan and produce more impactful communications.

We're bringing together industry leaders from agencies, brands, and suppliers to explore how marketing strategy is evolving with AI through research, panel discussions, and a real-world case study.

Together, we'll explore:

• How human creativity and AI can work together to strengthen loyalty, with a focus on roles where human empathy, judgement, and lateral thinking skills remain essential, ensuring AI enhances creative thinking and storytelling rather than replacing it.
• Key findings from the Customer Engagement Skills Census 2025, revealing the competencies marketers need as AI becomes embedded across the full marketing lifecycle.
• How to build future-ready AI teams, with insight into how agencies, brands, and suppliers are structuring their approaches, and what those models mean for your organisation's roadmap.
• Practical, data-driven examples of AI improving customer engagement, including a real-world case study showing you what actually works and how to scale AI responsibly.
• Why 2025's DMA Award Gold winner in the AI catagory came out on top, with exclusive insights from the judging panel.

The morning will start with reflections from our industry panel on what's changing, what's working, and where the biggest opportunities lie for marketers looking to scale AI responsibly and creatively.

You'll hear from:

• Anneli Ritari-Stewart, Head of Digital and AI Marketing, Royal London
• Meg Gatenby, Head of Marketing Technology, NatWest
• Rosie Lloyd, Design & Optimisation Consultant, Phoenix
• Scott Logie, Membership Advocate, DMA
• Ed Vickers, Co-Founder, Loop Agencies
• Lorne MacLennan, Head of Product, Ovo Energy
• And more to be announced...

Whether you're already hands-on with AI or just starting your journey, this is your chance to connect with peers, agencies, and brand leaders shaping the next wave of AI-powered, data-driven marketing.

We hope to see you there.

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