DMA - Data & Marketing Association

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When & Where?

Wednesday, 5th June 2024
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Online

Ticket Information

Free

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In the ever-competitive digital landscape, where countless channels clamor for attention, the quest to achieve emotional engagement and guide consumers through the intricacies of decision-making can feel like an uphill battle. But fear not, for we have an exclusive opportunity that will shed light on how mail can influence consumers.

Join us at our upcoming webinar in collaboration with Marketreach, as we delve into the fascinating world of consumer behavior and uncover how mail serves as a powerful ally in helping consumers navigate the "messy middle."


In this insightful session, Chaired by James Devon, Chief Strategy Officer, The Gate, you'll gain valuable knowledge and actionable strategies from industry experts who have harnessed the potential of mail to guide consumers towards definitive choices including:

  • Eve Stansell, Planning Director at Royal Mail Marketreach, will present research-backed evidence that highlights how mail serves as a powerful tool in driving definitive choices.
  • Mark Earls, an acclaimed author known for challenging conventional thinking on human behaviour, will bring his expertise in behavioral science to the table.
  • Ben Briggs, Managing Partner at Join the Dots, will take you on a journey through a compelling case study illustrating how mail played a pivotal role in driving customer engagement for Jaguar Land Rover.

Sign up for this transformative webinar today and let us guide you towards unlocking the untapped potential of mail and achieving the desired customer traction and engagement.


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Sponsored by


Do you want to save hundreds of pounds on DMA events each year?

DMA Members benefit from:

• Free access to our Webinars and Virtual events

• Huge discounts on our in-person events, including the DMA Awards, our flagship events

Get in touch to discover the full range of DMA Membership benefits.


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Contact

For all enquiries regarding this event, including sponsorship opportunities, please contact Sarah Young.

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