DMA - Data & Marketing Association

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Thursday, 11th July 2024
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Online

Ticket Information

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Free

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Free

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£25 (+VAT)

Legal Update Image.png

How can you stay up-to-speed with legal reform and public affairs affecting our industry? Find out alongside the DMA and other industry leaders at our Virtual: Legal and Policy Update.

Following the election on July 4, the data and marketing industry will have many questions for the new government, in particular its approach to AI and reforming data protection legislation.

Join us on Thursday 11 July, one week after the election for an insightful online event featuring industry leaders, including:

  • Chris Combemale, CEO, DMA who will lead a session the new government's plans and how the DMA will ensure the data protection regime promotes productivity, growth and innovation
  • Colin Grieves, Managing Director UK&I, Experian Marketing Services who will explore how the ruling establishes powerful case law in favour of legitimate interests as a lawful bases for third party data in direct marketing and the importance of proportionality to transparency requirements.

Both Chris and Colin will also explore the implications for marketers of the recent ICO case against Experian, in which the ICO's enforcement notice against was comprehensively overturned by the First Tier Tribunal and the ICO's appeal was comprehensively rejected by the Upper Tier Tribunal.

Check back for speaker announcements.

We look forward to seeing you there.

You can also book onto our October update here and January update here.

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DMA Members benefit from:

• Free access to our Webinars and Virtual events

• Huge discounts on our in-person events, including the DMA Awards, our flagship events

Get in touch to discover the full range of DMA Membership benefits.


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Contact

For all enquiries regarding this event, including sponsorship opportunities, please contact Sian Pudney.

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