DMA - Data & Marketing Association

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When & Where?

Tuesday, 1st July 2025
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WPP Campus
1 New Quay Street
Manchester
Greater Manchester
M3 4BN
United Kingdom

Ticket Information

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Free

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Join us as we explore how direct mail is evolving and why it remains a powerful tool in a modern, multichannel strategy.

Book your place at 'The Missing Piece', an insight driven event that dives into the proven power of direct mail marketing, a timeless strategy delivering real results in a digital world, especially for Gen Z-ers.

Our speakers will cover:

  • How to make the case for physical mail and dispel the myths.
  • Insights on direct mail's impressive response rates and ROI.
  • Proven ways to interate mail into your marketing mix.
  • Real-world case studies, featuring Go Inspire and EE's DMA Gold Award winning campaign.

You'll hear from:

  • Alanna Pepper, Account Director, Go Inspire
  • Brendan Perring, General Manager, IPIA
  • David Bradford, Marketing Director, Citipost Mail
  • Ian Gibbs, Insight & Planning Director, DMA
  • Owen Purkis, Director of Print Services, Citipost Mail

Whether you're a seasoned marketing professional, or just exploring DM as a new channel, this is your chance to discover why direct mail still matters and how to use it to drive engagement, trust, and ROI.

Sponsored by


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Contact

For all enquiries regarding this event, including sponsorship opportunities, please contact Charlotte Quirk.

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