Leadership in the Age of AI

AI has the power to revolutionise creativity and effectiveness across the marketing function. However, AI adoption is in its early days with many organisations still in the test and learn stage, meaning there are limited readily available proven results for you to call on.

So, how can you embrace this innovation, manage inherent risks, and earn the trust of your teams, clients, and the board?

Chaired by Anneli Ritari-Stewart, Head of Digital Marketing at Royal London and DMA Scotland Chair, this event will help to answer these questions, provide you with personal AI insights from top industry professionals, and show you the importance of ethical considerations when building your AI-driven marketing strategy.

Joining Anneli will be:

• David Pullan, Managing Director at People's Postcode Lottery, who will share his experience in leveraging AI to drive organisational success.
• Jeff Watkins, CTO at CreateFuture, who will cover the key considerations you should make when exploring AI adoption.
• Chris Elwell-Sutton, Partner at TLT LLC, who will take you through the potential risks of AI adoption and the current regulations you must be aware of.
• Plus more to be announced...

Grab your ticket to explore AI's opportunities and challenges, learn how to effectively manage key stakeholders, and leave with the confidence to navigate the AI-driven marketing landscape to position your organisation for future success.

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