How data and insight make advertising work - Edinburgh

Big Data means more data.

Picking insights out of that data becomes more difficult as the data increases. Big Data isn't the answer to your marketing, but a new challenge.

Both insight and data have important roles to play in developing powerful and effective creative work. How can we make our creative ideas better by using insight and data more effectively?

Hear some of the best and brightest minds in marketing and beyond in Edinburgh on 12 October. They will explain how they used data, insight and research to develop great advertising solutions that work.

Hear from:

• Pauline Aylesbury, head of strategy & insight at Scottish Government
• Nicci Motiang, head of planning at The Union re: The Parents Pilot
• Iain Noakes, chief customer journey officer at The Economist
• Shazia Ginai, head of business development at Neuro-Insight
• Michael Briggs, director, Growth: global SEO & content at Skyscanner

Whether your business needs to create commercial value or change behaviour, nothing is as effective as a mash up of art, imagination and science.

Come and get it.

#effweek #dma

Get £200 training credit when you book a course or qualification before 5pm on Thursday 31 August. Email us at training@theidm.com or call 0208 6140255 and quote CREDIT200.

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