DMA - Data & Marketing Association

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This event has sold out!

When & Where?

Friday, 9th February 2125

The Pavilion at the Tower of London
London
Greater London
EC3N 4AB
United Kingdom

Ticket Information

DMA member: £0 (+VAT)*

Non member: £1,495 (+VAT)

*see application page

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It’s time for the next generation of great British copywriters to emerge, ready to shape the future.

This course is now fully booked. Please email Lucy Chapman to register your interest for courses starting after April 2017.

Sign up to the Future Writers’ Labs and you’ll experiment every week with your craft, under the expert guidance of Debi Bester and guest tutors.

Debi is the course leader and writer in residence at the DMA. She boasts more than 110 awards for creativity and innovation, and has judged both the DMA Awards and Cannes Lions. She brings an unorthodox, fun and fast approach to learning: this isn’t a lecture-hall. The Future Writers’ Labs is immersive and you will learn experiences to build your skills across each step of each class.

To help you get the most out of your Writers’ Labs course, Debi is joined by special guest tutors. We welcome Patrick Collister, Creative Lead in The ZOO EMEA for Google, Linda Spencer, Head of Copy at LIDA and Rupert Tebb, freelance service designer with a passion for creating behaviour changing customer experiences.

Check out a sample running order of the course below:

Agenda

  • Meet Debi, meet your classmates and learn the basics of one-to-one-to-millions copywriting
  • Copywriting: art V science
  • Storytelling V selling
  • Content V experiential
  • Anatomy of greatness

This course will run weekly from Tuesday 21 February - Tuesday 21 March 2017.

#dmawriting

Get £200 training credit when you book a course or qualification before 5pm on Thursday 31 August. Email us at training@theidm.com or call 0208 6140255 and quote CREDIT200.


Contact

For all enquiries regarding this event, including sponsorship opportunities, please contact Lucy Chapman.

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