Future Writers' Labs

Sign up to the Future Writers’ Labs and you’ll experiment every week with your craft, under the expert guidance of Debi Bester and guest tutors.

Debi is the course leader and writer in residence at the DMA. She boasts more than 110 awards for creativity and innovation, and has judged both the DMA Awards and Cannes Lions. She brings an unorthodox, fun and fast approach to learning: this isn’t a lecture-hall. The Future Writers’ Labs is immersive and you will learn experiences to build your skills across each step of each class.

To help you get the most out of your Writers’ Labs course, Debi is joined by special guest tutors:

• Patrick Collister, creative director, Google ZOO
• Gareth Lloyd, head of copy, WDMP
• Jason Andrews, executive creative director, The Hub
• Linda Spencer, head of content, LIDA

Our scholars also hear from leading behavioural scientists and from some of the finest copywriters in the industry.

Check out a sample running order of the course below:

Agenda

• Meet Debi, meet your classmates and learn the basics of one-to-one-to-millions copywriting
• Copywriting: art V science
• Storytelling V selling
• Content V experiential
• Anatomy of greatness

This course will run weekly from Tuesday 1 November - Tuesday 29 November.

#dmawriting

Get £200 training credit when you book a course or qualification before 5pm on Thursday 31 August. Email us at training@theidm.com or call 0208 6140255 and quote CREDIT200.

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