EFF Week - Edinburgh

As part of Effectiveness Week 2016, Edinburgh’s Summerhall is the setting for a collaboration between the DMA and the IPA that examines the necessary elements for effective marketing.

Today’s marketers are challenged by rapidly evolving tech, regulation of data, the ongoing quest for creativity and the need to build the perfect customer experience.

All in the name of effective marketing.

Join our experts to learn how they make their marketing more effective, chaired by Tod Norman, communications manager and content lead at Royal Mail MarketReach. You’ll hear from:

• Julia Porter, StylePoints and DMA Chairman, who will discuss the opportunities – and threats – of data in today’s marketing mix
• Owen Buttolph, MediaCom Edinburgh, on the impact of technology on marketing effectiveness
• Charlie Robertson, Red Spider and Spirit Level, on the need to build long, not short term, growth
• Teddy Craig, The Lane Agency, on how creativity influences marketing effectiveness
• Nicola Thomson, Edinburgh Military Tattoo, on the customer experience.

This is an afternoon event and ends with a Q&A where you can pose your queries to our expert speakers. There will also be plenty of time to network and make new connections.

#dma

Get £200 training credit when you book a course or qualification before 5pm on Thursday 31 August. Email us at training@theidm.com or call 0208 6140255 and quote CREDIT200.

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