Customer Engagement
It seems obvious. If you build a rapport with your customers, and you have something they want, then they will buy from you again and again. We want to know what builds this rapport. We know creativity, data and technology are factors but we don’t know how the interplay works. That’s why we developed our Customer Engagement campaign, to find out what makes brilliant engagement, for the benefit of marketers and consumers everywhere.
Better engagement means better business.
Customer Engagement Partners
05 May 2016
What we talk about when we talk about engagement
If we want to talk to consumers about 'engagement', engagement probably isn't the right word to use. To start thinking about the language of engagement, we spoke to some consumers about their likes and dislikes.